Answer each question with what comes to you first. Release all judgement. (If you are starting out in your business answer as if you are already in your intended business.)
1) What is it that you do in your business?
2) Why are you in this particular business?
3) What do you love MOST about what you do?
4) Are these last two answers the same or different?
5) If they are different, find the connection between the two. ( i.e. I am in my business because I enjoy creating. What I love most is witnessing the results of my clients as they make money and live easier lifestyles. The connection between the two is A) my skill of creating and B) using this skill to tach and coach my clients on: creating structure and marketing for their business.)
6) Now make the connection between
-what you do
-why you do it
what you love about it
This is the foundation of what you offer. This foundation is very important and must alwarys remain the central point of what you offer. Yes, you offer many skills to your clients, but there must be at least ONE that is central and it must be connected to your why and to yoru love of what you do. Prospects and clients will ALWAYS pick up on this energy. It's a key element to creating clarity about what you offer. This clarity brings you more clients that are exactly right for you, that allow you to do what you love and make more money as you do it. Good, yes?
Heather Dominick, is founder of the EnergyRICH® Success System for Entrepreneurs, the proven step-by-step program to help you partner your inner and outer approach to business for profitable productivity that is fused with JOY! To sign up for her freebie how-to articles and no-charge teleclasses on how to create an EnergyRICH® Business as a WomenPreneur, visit
www.energyrichcoach.com
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