"Masaru Emoto was born in Yokohama in July 1943. He is a graduate of the Yokohama Municipal University's department of humanities and sciences with a focus on International Relations. In 1986 he established the IHM Corporation in Tokyo. In October of 1992 he received certification from the Open International University as a Doctor of Alternative Medicine. Subsequently he was introduced to the concept of micro cluster water in the US and Magnetic Resonance Analysis technology. The quest thus began to discover the mystery of water.
He undertook extensive research of water around the planet not so much as a scientific researcher but more from the perspective of an original thinker. At length he realized that it was in the frozen crystal form that water showed us its true nature through. He has gained worldwide acclaim through his groundbreaking research and discovery that water is deeply connected to our individual and collective consciousness."
Essentially water shown images, words or phrases or played music to would develop particular crystals. They would form beautiful, intricate, perfect crystals when shown positivity, but either deformed crystals or none at all when shown negativity. He also found that the health of the water formed different crystals as well. Polluted or highly treated water did not form well, while pure, clean, 'free' water developed perfect crystals.
What does all this mean? We are about 80% water. If an image shown to a bottle of water can deteriorate it, imagine what those images, and therefore that water, can do to us?