I recently spent a lot of time and money developing a five-piece postcard campaign, a door hanger campaign, a newspaper ad campaign, and a new website that are all similar in design, work as unit or separately, and all have my branding, company image, and logo all prominently displayed.
Why do I bring this up? Because, many times in business, we assume clients will find their way to us. Not true. My mentor Dave Lindahl says that "we are not in the real estate business, we are in the marketing business." What he means by that is this simple fact: If you are not doing something to make your phones ring, you are out of business. It is up to us to do something to drive customers to us via phone, fax, email, or website. This applies to any business, not just real estate.
So if you are self-employed, show up at your office everyday, read some emails, make some calls, and spend some time on the internet, Remember: People must call you! In order to make that happen, you need to go after targeted groups of individuals that you want to become potential clients and market to them! Spend the money!
Spending money on marketing is the most important thing you can do to grow your business. Many inexperienced business people overlook this fact. Savvy business people know what the big companies do: Marketing pays BIGTIME! So do something at your level. I didn't spend that much money, but in my business one good deal I get from it will pay for the marketing money I did spend about 50 times over!
Remember, market your business regularly.
P.S. Your business cards are your best, cheapest advertising. Don't hang on to them! Get rid of them. You should make a goal to get rid of 200 cards a week. Buy them in a bulk lot of 10,000 to get a better price. I leave mine everywhere like a trail of breadcrumbs! Try it! It Works!